Manchester based Experience First Events Limited, the dynamic new force delivering premium sports and entertainment experiences, is proud to announce an exciting development in its leadership team. Caroline McEleney, former colleague of founder Andrew Sidebotham at Manchester United Football Club, has officially joined the company’s Board of Directors
Joining him on the Board, Caroline McEleney brings a wealth of experience from her time working in executive-level commercial roles across the sports and events sector. Known for her strategic thinking and client-centric approach, Caroline has spent the past decade building and delivering high-value partnerships, VIP experiences, and marketing initiatives with leading global brands. Her return to working with Andrew brings together two highly respected and complementary skill sets, reinforcing Experience First’s vision and capabilities.
“Having Caroline on board is a huge milestone for the business. We worked closely at Manchester United and share the same values when it comes to integrity, delivery, and a true passion for creating exceptional experiences. I couldn’t think of a better partner to help drive Experience First forward”
Andrew Sidebotham
Executive Director, Experience First
“I’m genuinely excited to be part of Experience First at this early stage, Andrew and I share a deep belief in doing things the right way — with care, trust, and attention to detail. Our goal is to create standout moments that leave lasting memories, and I’m looking forward to helping shape a business that puts people and relationships at its core.”
Caroline McEleney
Executive Director, Experience First
Our mission statement – We pride ourselves on putting your Experience First
From iconic fixtures such as The Masters, F1 Paddock Club, and Wimbledon, to unforgettable music events and once-in-a-lifetime private experiences, Experience First specialises in turning bucket-list moments into reality for clients who expect the very best — delivered with trust, transparency, and personality.
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